UK: +44 7572 011359 - FR: +33 6 42 42 50 41

About Vinécole

and Master of Wine Matthew Stubbs

Matthew Stubbs Master of Wine

Matthew Stubbs MW

Matthew left university with a language and business degree and now has over 33 years experience in the wine trade. He passed the Master of Wine exam in 1996 achieving the Bollinger Medal for the best tasting paper and the Listel Scholarship for the best Vinification paper. He has been actively involved with the Institute ever since, either as Practical Examiner, seminar lecturer or mentor. He is currently one of 417 people in the world to hold this prestigious qualification.

Matthew has worked in all aspects of the wine trade : importer, distributor and retailer, and was for 3 years Head of Wine for Safeway one of the UK’s biggest supermarket chains.

Since starting his own business in 2008 Matthew’s role has evolved. The majority of his time is spent teaching and sharing his vast knowledge of wine.

He has been a mentor for many MW students over the years and continues to help them fine tune the tasting skills needed to succeed in the Practical exam.

He equally enjoys teaching all Levels of WSET courses helping students gradually develop their knowledge of wine, whether they are already working in the wine industry or enthusiastic amateurs.

He is now a regular on judging panels for wine competitions, Panel Chair for the International Wine Challenge and co-President of the Sud de France Top 50 in China.

Matthew is also the current Practical Chair of the MW Education Committee.

In his spare time Matthew loves listening to music, going to gigs and he is also a long time season ticket holder at Norwich City Football Club. He is an accomplished musician and one day hopes to return to his passion for sailing.

Matthew Stubbs Master of Wine

Rachel Stubbs

Rachel studied French at London University and went on to gain a Post Graduate Certificate in Education at Homerton College, Cambridge.

After teaching at Primary schools in both England and France, she now works full time for Vinécole.

Her role entails looking after students, organising courses, managing the accounts and generally keeping things going while Matthew travels the world or increasingly runs courses online!

Why Study With Me?

This is probably best left to students past and present to answer, so here are some of their comments:

  • ”The speaker was excellent. Obviously knowledgeable, but more than that, his style is engaging, humble and welcoming.”
  • “Gifted teacher, great knowledge, interesting with great anecdotes! And a sense of humour, v. important!”
  • “Fantastic, friendly and knowledgeable.”
  • “Great speaker with answers for every question – good knowledge of the region’s wines, soils and climate.”
  • “The speaker was very professional, and good tasting samples.”
  • “Thank you for being so precise and patient.”
  • ”My favourite wine instructor!”

For my part, I feel privileged to have a job I love, sharing my knowledge and passion for the endlessly fascinating world of wine.

The more you learn, the more interesting it becomes.

Where do I teach?

Current Locations:


  • Domaine Gayda, Languedoc, France
  • Château L’Hospitalet, Languedoc, France
  • Château Ksara, Beirut, Lebanon
  • Montpellier Business School, France
  • Esprits de Vins, Burgundy , France
  • WiSP (formerly Bordeaux Wine Campus) , France

MW Practical Tasting Weekends

  • New York, London, Hong Kong, Shanghai, Toronto, Budapest
  • (Previous locations include Malaga, Liège, Valladolid, Tuscany, Conegliano, Languedoc, Bordeaux, Washington DC, Miami)

SDF Master Level Programme – Languedoc Roussillon

  • Château L’Hospitalet, Languedoc, France
  • EVS, Paris, France

Send a Message



+44 7572 011359
+33 6 42 42 50 41



Vinécole SARL, Domaine Gayda, Chemin de Moscou, 11300 BRUGAIROLLES, France

Vinécole UK Ltd, Towlers Court, 30A Elm Hill, NORWICH, Norfolk, NR3 1HG, UK